Donuts, Brownies, Cheescake. OH MY! ICON Donuts & Sweetery Opens on the Hill

Open just in time for the spring semester ICON Donuts and Sweetery is the perfect start to your school or work day.  We headed in after lunch the other day to give you a peek inside and of course try some of their amazing donuts.  ICON is locally owned so you will see some familiar faces there who always greet you with a smile.  The staff is ready to help you with the perfect selection of sweets for any occasion.

Our executive director grabbed a dozen donuts including some of their ICON donuts.  If you love lemon you need to grab a Liz Lemon named after Tina Fey’s character on 30 Rock.  They have all your favorite traditional donuts.  Plus their awesome selection of ICON donuts, named for artists, characters, musicians, and famous people.


Just to name a few:

  • Liz Lemon
  • Raspberry Beret
  • The Dude
  • Queen Bee
  • Strawberry Fields
  • The Godfather


Donuts aren’t your thing that’s okay because they have many more sweets.  From sticky buns, cinnamon rolls to cannoli and fritters.  They even have vegan and gluten-free options.  Have a special party and need a tray of treats ICON Donuts and Sweetery has you covered from cheesecake to danish even cookies.   Obsessed with ICON?  They’ve got t-shirts, mugs, and to-go cups to show the world your love for ICON!

Icon Donuts and Sweetery are currently hiring.  Click here to fill out an application.  Look to their website for more details.   We encourage you to swing by their location on the Hill.  Located at 917 West 23rd Street right next to Greenhouse Kitchen.  Or their location in Waterloo located at 1730 W Ridgeway Ave #600.  Don’t forget to follow them on Facebook and Instagram for daily photos of their amazing selection.  Another great reason to #HeadtotheHill.